The Good Life Goals for a Good Life - #1 Ending Poverty

Learn about how the small changes you adopt, will make a big difference over time.

Last week I introduced the Good Life Goals: the civil side of the United Nation's Sustainable Development Goals (SDGs). 17 goals created by the UN to help governments, companies and people like you and me make a difference for a better future. Not just for us now, but for generations to come.


To start positively, global poverty continues to decline every year. However, it's not being eradicated at the speed needed to in order to see the problem resolved within our lifetime. It also means that at the current rate of decline, the world's nations are not on track to complete this goal as outlined in the SDG timeline - to eradicate global poverty by 2030.


1. The international poverty line is USD $1.90 per day. Poverty continues to decline yet one in ten people in developing regions still live on less than $1.90 per day.

2. 85% of the world’s extreme global poverty suffers live in South Asia and Sub-Saharan Africa.

3. According to the World Poverty Clock, roughly 43,000 people have fallen into poverty today as we speak.

Vulnerable people who are already suffering from the effects of poverty are most at risk of a further downturn due to situations like natural disasters, climate change and global pandemics.


The mini targets that of goal #1 are:

1. Learn the causes of poverty at home and abroad

2. Share and donate what you can

3. Buy from companies that pay people fairly

4. Save, borrow and invest responsibly

5. Demand decent wages and opportunities for all


It's all well and good to say "demand decent wages for all", but what does that actually mean? More importantly, how do we put that into practice?

The best thing to do is to start small and work your way up. Firstly, learn about what poverty actually entails. What is it? How is it caused? When you understand the underlying cause(s) it allows you to understand how your personal impact contributes both at home and abroad.

From there, you can start to make smarter economic choices that support both your own domestic economy whilst allowing people abroad to earn a fair wage. For example, learn about who makes your clothes and start to find brands where you know the workers have been paid fairly. Avoid companies that greenwash (companies that pretend to be sustainable but have proven to be otherwise). Not everyone can afford to donate and that's ok - volunteer for a cause you are passionate about or share info as you receive it. The more you learn the more you can pass on!

As I mentioned last week, there are 17 goals and that's a lot to take on. Pick a goal that resonates with you personally. As you get better at putting it into action, go ahead and pick up another one. If we all do it together, it becomes a problem easily conquered.

Continue to watch this space and change the world x

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